US newspaper ad revenues extend slump
US newspaper ads have slumped to their lowest levels in a quarter of a century, according to figures released by the Newspaper Association of America.
They show that advertisers spent just £16.1bn across newspapers print and digital editions last year, a low point last reached in 1985.
When adjusted for inflation the figures are even worse, recording levels not seen for nearly 50 years.
The global newspaper industry is struggling to adjust its business model to account for declining print revenues which are not being offset by rising online returns.
It has seen print advertising decline in each of the last five years whilst online revenue has also been patchy, rising 10.9% last year – not quite enough to reverse an 11% decline in 2009.