Adidas goes 'All In' as TV campaign rolls out

The much heralded Adidas 'All in' campaign has begun to run, featuring international celebrities and sports stars such as Katy Perry, Lionel Messi and David Beckham.

The campaign is the first single campaign from Adidas to also feature the company's 'Sport Performance,' 'Originals' and 'Sport Style' sub-brands and was launched last night on television during the Champion’s Leagues coverage.