Manchester City Football Club is to sell the naming rights to the City of Manchester stadium.
According to FC Business, Manchester City Council has granted the club permission to sell the naming rights, which could see it land a multi-million pound sponsorship deal with a blue chip brand.
The club has already entered into partnership with the Council to regenerate the Eastlands areas which could include a new training complex and new sports facilities being built.
At the time of writing neither the club or Manchester City Council had not confirmed that permission to go ahead with a deal had been granted.
Airline company Etihad, which is the current shirt sponsors for the club, is thought to be one of the potential naming right sponsors.