DNA wins London Trocadero Centre digital contract
DNA Advertising will create a new website for the London Trocadero Centre after winning a digital contract with the shopping and entertainment complex.
The Torquay-based agency was given the brief following a "stringent selection process" held by real estate firm Criterion Capital.
It has hired DNA to design, build and manage a new Trocadero website and oversee content creation and social media activity on a retained basis.
DNA said it would work closely on the project with Trocadero tenants such as Cineworld, HMV, Yo! Sushi and Ripley's Believe It Or Not.
The Trocadero is located in Piccadilly Circus and has recently undergone a rebrand. The digital investment is intended to help with its rejuvenation.
The pitch was overseen by CEO of Criterion Capital, Asif Aziz who was assisted by John Doe Communications.