Designer discount etailer BrandAlley has launched a new advertising campaign to underline its growing designer offer which includes fashion, beauty, home and travel.
The campaign runs with a new strapline, The possibilities are endless and highlighting the three strong areas of the BrandAlley offer, with separate striking images representing, fashion, homeware and beauty. This campaign, BrandAlley’s biggest to date, sets a new pace for the business which has entered its third year with over 2million members in the UK and sales growing at over 120% per annum. The adverts will run in magazines, direct mail, emails and online to reiterate to members BrandAlley’s growing range and educate non-members about the BrandAlley proposition. BrandAlley marketing director, Melissa Littler said: “The campaign has a quintessential British style and humour that works with our new stylish living message and is the perfect fit for us as we expand the business. “We really wanted to highlight the aspirational lifestyle that can be achieved through BrandAlley. With the prices we offer on an exceptional range of brands, stylish living is easily accomplished,” Littler added. BrandAlley claims to be the biggest discount shopping site in the UK and has created a new way of shopping online, bringing together discounted goods across a range of categories alongside new and emerging designers. Everything on the site from underwear to holidays are sold at up to 70% off RRP. The campaign was created by art director Mick Brigdale copywriter Jo Beale, with photography by Jon Day
www.BrandAlley.co.uk
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