Argos set to launch TV shopping channel
Argos has announced plans to launch a new TV shopping channel this summer as the catalogue retail chain explores new commercial avenues.
The struggling retailer, which has experienced a decline in sales due to a reduction in consumer confidence, said the channel will enable customers to explore products in more depth.
Argos MD Sara Weller commented: “The launch of our new TV channel will see us really delivering on our commitment to offer our customers a whole range of convenient ways to shop with Argos.”
She continued: “Our most recent catalogue launch, in January, was the first to fully integrate our growing Twitter and Facebook communities, where customers can access our products, share ideas and discover lots of engaging content. Our ability to connect between channels means that the content we will be producing for Argos TV will also have wider potential applications online and in store, adding further to customer choice, value and convenience.”
Argos will be responsible for all the production and the content of the channel.