Preview of the new VisitScotland TV advert
VisitScotland has been giving its newsletter subscribers a sneak peak of its new ad ahead of it hitting TV screens.
The campaign highlights some of Scotland pleasant surprises, such as the fact that you can take to the air from the heart of Glasgow on a seaplane, or dine in the Tree House surrounded by amazing scenery in Argyll, or play a round of golf on the Isle of Harris by simply making a donation to the Honesty Box.
The ‘Surprise Yourself’ ad is part of VisitScotland’s £3.5 million campaign which also includes a website and Scotland-wide marketing activity, and focuses on presenting the country’s myriad of surprising twists in a bid to generate more than £65m for the Scottish economy.
The ad, by The Leith Agency, was directed by David Eustace and can be viewed on the VisitScotland website.