New brand identity for Bridgestone
Tyre and rubber manufacturer Bridgestone has been given a new brand identity after 80 years of business.
The new logo and brand message, is part of an integrated strategu which the company hopes will stregthen the Bridgestone brand globally.
A new strapline has also been created; ‘Your Journey, Our Passion’ which aims to be more empathetic and personal in order to appeak to a more diverse audience.
The company has explained that it felt that it was time to ‘refine’ the Bridgestone symbol to responde to diverse customer needs and reflect the changes in the current social environment.
Andy Dingley, communications manager at Bridgestone UK, commented: “Bridgestone has evolved hugely over the 80 years since its conception and our brand needs to reflect those social changes.”
He continued: “Bridgestone has made a name for itself with F1 and motorsport and although we are no longer the tyre supplier to F1 – we know it is time to diversify the brand and make it more accessible to UK consumers. We believe our new strapline, ‘Your Journey, Our Passion’ reflects our commitment to responding to diverse customer needs.”
It is understood that the design process was handled by an agency in Japan.