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Halewood International

Halewood set to relaunch Di Cassini Sambuca

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By The Drum Team, Editorial

March 15, 2011 | 2 min read

Halwood International is set to relaunch its Di Cassini Sambuca brand, adding three new flavours alongside cocktail recipies for the on-and-off-trade.

The Di Cassini relaunch will include original, liquorice, spiced apple and raspberry and strawberry flavours in an effort to capatlise on growth within the Sambuca market.

Richard Clark, head of Innovation at Halewood International, commented: “The new liqueurs are the latest addition to the expanding portfolio of Halewood International. As market innovators we are constantly working to expand and improve our spirits and liqueurs offering which currently includes Red Square Vodka and premium spirits brands Whitley Neill Gin, Lamb’s Spiced, Navy and White Rum”

The relaunch will be supported by point-of-sale material for both on-and-off trade and cocktail recipes for each flavour.

Halewood International

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