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ITV I'm a Celebrity

Titchmarsh takes aim at ITV reality programmes

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By The Drum Team, Editorial

March 14, 2011 | 2 min read

TV presenter Alan Titchmarsh has reportedly launched a scathing attack on ITV’s reality TV programmes, not long asking signing a new multi-million pound deal with the commercial broadcaster.

Speaking to The Sun, Titchmarsh is reported to have described reality TV programmes such as I’m a Celebrity… as ‘purile’, although praised the BBC’s Strictly Come Dancing.

"From my point of view it's rather dreary. There's a much more exciting life going on out there,” he added before discussing his love of gardening and the future of programmes about gardening.

"At the end of the day there's a grave danger that gardening does what other programmes have done, and that's to concentrate on the teens and the twentysomethings,” he warned.

"Gardening is pretty much something you tend to get interested in when you own your own house.”

Titchmarsh also said that he believed that advertisers underestimate middle-aged and older people, choosing instead to focus on the youth market.

"As a viewer I get irritated when it's geared all to the younger person,” he added.

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