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Diageo Guinness Irish International

Guinness to use horseshoe design on pints at The Cheltenham Festival

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By The Drum Team, Editorial

March 14, 2011 | 2 min read

Guinness is set to alter is shamrock symbol placed in pints of the beverage to a Horseshoe as part of its sponsorship of The Cheltenham Festival.

As part of the centenary celebrations for the Festival, Guinness has chosen to alter the design of the shamrock – found at the top of each pint poured at the four-day event, to a horseshoe, with 222,000 pints of Guinness served at the festival last year.

Paul Cornell, marketing manager at Guinness said: "We're delighted that Guinness has become such an established Partner of The Cheltenham Festival and we felt that it was fitting to mark the 100 year anniversary with something special. St Patrick's Day this year also falls on the Thursday of The Festival, so we're looking forward to bringing the event to life for all of the racegoers at the event."

Guinness has been a sponsor of Jump Racing’s Championship meeting for the last 19 years, with The Guinness Village acting as a destination for attendees.

Diageo Guinness Irish International

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