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Pavers Shoes claims TV channel will be "retail first"

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By The Drum Team, Editorial

March 11, 2011 | 2 min read

Pavers Shoes is launching what it claims will be a retail first - a TV shopping channel dedicated solely to selling shoes.

The retailer has high hopes for the PaversShoes.tv channel, which will be available on Sky 24 hours a day from 6 April.

It forecasts that it will increase its total sales by 20 percent and add around £10m to its annual turnover.

Managing director Stuart Paver said: "We’re expecting the channel to be a huge success following launch and are looking forward to developing the channel further over the next 12 months.”

Presenting the channel will be Julie Peasgood, Jane Farnham and Debbie Paver. Peasgood has appeared on the Alan Titchmarsh Show and had roles in Emmerdale, Brookside and Hollyoaks.

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