Sweet new win for RMS with Swizzels Matlow
RMS is savouring the sweet taste of success after winning the PR and social media account for one of the nation’s favourite confectionery brands, Swizzels Matlow.
RMS, based in Cheshire, has been appointed by Swizzels Matlow to raise the profile of its stable of well known brands including Love Hearts, New Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops in trade and consumer media.
Ruth Shearn, managing director of RMS, said: “We can’t wait to get our teeth stuck into Swizzels Matlow, if you’ll pardon the pun! This is a wonderful win, what a great start to the year. I’ve become the most popular mum in my daughter’s class at school!
“The brief was a challenging one. We had to demonstrate how we’d approach a very specific project and also explain how we’d manage the account on a daily basis.
“It’s very tempting to get silly with a sexy account like this. The fact of the matter is the company wants to sell more sweets and that’s what we’ll help them do.”
Sarah-Louise Heslop, marketing manager of Swizzels Matlow, added: “We were impressed with the previous experience and energy the RMS team had. They presented us with a host of imaginative ideas, including some strong social media strategies that will work in line with our heritage whilst leveraging 21st century technologies.”
Swizzels Matlow is the UK’s largest independent family owned sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK.