Steve Henry and top creatives debate creativity at MiNetwork event
HHCL founder Steve Henry and a raft of senior creatives from Ogilvy, RKCR/Y&R, CHI & Partners, D Films and Lowe London were in Glasgow last night to debate the creative process in the digital age. Here's a sneak peak for those who couldn't make it along.
Around 40 members of Scotland's advertising and marketing industry turned up at Material Marketing's offices in Glasgow as Material MD Sera Miller chaired a panel debate with the creatives about the creative process and the future of creativity in advertising in the digital age.
Joining Henry on the panel were Joe Desouza of Karmarama, Colin Nimick of Ogilvy, Dave Masterman of CHI & Partners, Simon Delaney of D Films and Simon Labbett of RKCR/Y&R, who were in town to judge the Roses Advertising Awards over two days.
Henry set the cat among the pigeons stating that in today's world advertising is like a wasp at a picnic - "very annoying" - and went on to say that advertising is based on a disruptive model that may not be sustainable in the new age of social media.
Here's a quick look at last night event for those who could not make it along and thanks to those who did, such as Andrew and Richard Lindsay of The Union, who not only braved the rain, but also the last Scotrail train home to Edinburgh.