Icelolly Marketing snubs Spanish agencies for new PR brief
Icelolly Marketing’s Spanish-language travel directory website tupolo.com has decided against a Spanish PR agency for its new PR brief, instead extending the remit of Zeus PR.
icelolly.com MD Suniel Makh commented: “We have used in the past Spanish PR agencies, however we have been disappointed with the results. We are now looking forward to seeing the benefit of switching agencies.”
Makh explained: “Zeus PR has instigated a number of highly successful PR campaigns for us to date, across various platforms, securing over 100 national tabloid press cuttings in just over 6 months, and very strong prime time TV exposure.”
Zeus was retained in June last year as the company's PR agency for icelolly.com.