The Drum Marketing Awards finalists announced
The list of finalists for The Drum Marketing Awards has been announced following a judging panel chaired by Microsoft CEO Alex Payne.
A record number of entries this year meant the judges had their work cut out for them.
Judges included Disney’s Burcin Ergin; Paul Simmons of easyjet; VisitBritain marketing manager Alison Lewis Jones; Trevor Cairns from Umbro; Land Rover’s Mark Beamont; HMV group marketing director Graham Sim; Honda head of marketing Martin Moll; Kathleen Schneider from Dell; and Thomas Cook group brand director Michael Johnson.
The awards ceremony is to take place at the Ramada Jarvis Picadilly in Manchester on 12 May.
The finalists are:
LARGE CLIENT COMPANY OF THE YEAR
Client: TalkTalk Business
Company: IAS B2B Marketing
Client: MORE TH>N
Company:MORE TH>N
Client: SLG Maketing
Company: Polypipe Terrain
MARKETING SERVICES COMPANY OF THE YEAR
Company: Ambition
Company: Material
Company: Proctor & Stevenson
Company: Realise
Company: Spring Design & Advertising
Company: Strange
EMERGING MARKETER OF THE YEAR
Greg McEwan
Material
Lorraine Clennell
MORE TH>N
Tom Cleeland
The Cool Commentator
MARKETING TEAM DEVELOPMENT STRATEGY
Client: Code Computerlove
Company: Code Computerlove
Title: We've Created Something Unique. Code Computerlove 3.0
NEW PRODUCT / SERVICE LAUNCH STRATEGY
Client: Airtricity
Company: The Gate
Title: The Power to Win New Customers
Client: ASDA and Unilever in Partnership
Company: Savvy Marketing
Title: ASDA Student Shopper Card
Client: mflow
Company: Seventy Seven
Title: A New Tune in Music Download: the Launch of mflow
Client: Reed Elsevier
Company: Marketecture
Title: Unlocking the promise of the world's research
Client: The Glenmorangie Company
Company: Story
Title: Ardbeg Rollercoaster: Roll up! Roll up!
RE-BRAND / RE-LAUNCH STRATEGY
Client: The Cart Shop
Company: JDA
Title: The Cart Shop
Client: Virgin Media Business
Company: Speed Communications
Title: Virgin Media Business - rebranding a company
BRAND DEVELOPMENT / EXTENSION STRATEGY
Client: Kingspan
Company: IAS B2B Marketing
Title: Benchmark Launch
Client: Northern Ireland Tourist Board
Company: AV Browne
Title: The Brand for Northern Ireland Tourism
Client: OilCareers.com
Company: Fifth Ring Integrated Communications
Title: Size Matters
Client: Ronseal
Company: Principles Agency
Title: Ronseal Smooth Finish Fillers
BEST INTERNATIONAL BRAND STRATEGY
Client: Envirofone
Company: MediaCom North
Title: Act Global, Plan and Buy Local
Client: Chartered Institute of Management Accountants
Company: Proctor & Stevenson
Title: CIMA Global Employee Campaign
Client: Panasonic
Company: Proctor & Stevenson
Title: Panasonic Toughbooks Pan-European, Lead Generation and Marketing Activity
Client: Trelleborg
Company: IAS B2B Marketing
Title: Trelleborg Strategic Marketing Initiative
CUSTOMER INSIGHT
Client: Co-operative Financial Services
Company: Nunwood
Title: The Unwritten Rules of Cultural Change: A new space for researchers in mergers & acquisitions
Client: DC Thomson
Company: DC Thomson
Title: DC Thomson Youth Insight Programme
Client: Genting UK
Company: Genting UK
Title: CRM and beyond
INTERNAL MARKETING STRATEGY
Client: Home Retail Group
Company: Cube3 Marketing
Title: Home Retail Group: The Argos Customer Service Journey
CUSTOMER LOYALTY STRATEGY
Client: ASDA Shades
Company: Cube3 Marketing
Title: Shedding new light on Asda Shades
Client: MORE TH>N
Company: MORE TH>N
Title: MORE 4ME
BEST CAUSE RELATED MARKETING CAMPAIGN
Client: Constellation Wines Australia & Europe
Company: Clarion
Title: Banrock Station, supporting the Co-operative
Client:Electricity Holding Company, Oman.
Company: NavyBlue
Title: Save Energy Oman
Client: Legal & General
Company: Omobono
Title: Supporting Credit Unions
Client: Recyclebank
Company: IAS B2B Marketing
Title: Waste not, want not
DESIGN STRATEGY
Client: Marketing Birmingham
Company: Seal
Title: Visit Birmingham Christmas Campaign
Client: Powters
Company:Ware Anthony Rust
Title: Powters Repackaging Campaign
ADVERTISING STRATEGY
Client: Fostering Solutions
Company: Clock Creative
Title: Who Cares?
Client: Ronseal
Company: Principles Agency
Title: Ronseal Smooth Finish Fillers
Client: Strathclyde Police
Company: Strathclyde Police
Title: Break The Circle Of Violence Gang Campaign
Client: Time for Change
Company: Mind
Title: Don’t Get Me Wrong
DIRECT AND PROMOTIONAL STRATEGY
Client: First Direct
Company: Dialogue 141
Title: re:solutions
Client: Highland Spring
Company: Merle
Title: Best Seat in the House Campaign
Client: TalkTalk Business
Company: IAS B2B Marketing
Title: Direct Campaign Activity
DIGITAL STRATEGY
Client: TalkTalk Business
Company: IAS B2B Marketing
Title: A Digital Revolution
Client: Co-operative Travel
Company: MediaCom North
Title: Co-operative Travel 2010
Client: Film 4
Company: Realise
Title: Film4 - Becoming more audience friendly
Client: Gorillaz
Company: EMI Music
Title: Gorillaz - PlasticBeach
Client: Robbie Williams
Company: EMI Music
Title: Robbie Williams - In and Out of Consciousness
Client: Ronseal
Company: MadeByPi
Title: Ronseal deliver no-nonsense digital activity
Client: Tinie Tempah
Company: EMI Music
Title: Tinie Tempah - Disc-Overy
SOCIAL MEDIA STRATEGY
Client: Activision
Company: Five by Five
Title: Call of Duty: Black Ops Community
Client: Kitbag.com
Company: Photolink Creative Group
Title: A winning social media strategy for Kitbag.com
Client: Jimmy Choo
Company: FreshNetworks
Title: Social media strategy for Jimmy Choo
Client: mflow
Company: Seventy Seven
Title: A New Tune in Music Download: the Launch of mflow
Client: Skins
Company: 1000 Heads
Title: Tour De Velo
Client: Refuge
Company: Code Computerlove
Title: Social Media Gives Refuge A Voice To Speak Out
PR STRATEGY
Client: Debenhams
Company: Debenhams
Title: Debenhams Inclusivity Campaign
Client: Europcar
Company: Cow PR
Title: Europcar Roadside Gastro Guide
Client: Lloyds Bank Corporate Markets
Company: Grayling Scotland
Title: Lloyds Bank Corporate Markets
Client: NAAFI
Company: Ptarmigan Bell Pottinger
Title: Launch of NAAFI Break Tea during a Year of Celebration
Client: Relentless Energy
Company: Radiator PR
Title: Lives of the Artists: Follow Me Down
Client: Radox
Company: Slice PR
Title: Radox Be Selfish
Client: RHSGarden Harlow Carr
Company: Partners PR
Title: RHS Diamond Quest
MEDIA PLANNING AND BUYING STRATEGY
Client: Dorchester Collection
Company: Initiative
Title: Dorchester Collection - The Conde Nast Traveller Collectors' Edition
Client: Irn Bru
Company: PHD North
Title: BRUzil
EVENT OR EXPERIENTIAL STRATEGY
Client: Boomerang
Company: Rouge Events
Title: Bommerang Pets Party
Company: Eurostar
Company: Because
Title: Eurostar High Speed Theatre
Client:LondonGatwickAirport
Company: Brando
Title: London Gatwick Fashion Week
Client: Magnum
Company: Savvy Marketing
Title: Tesco Magnum Gold Launch
Client: Maxxium UK
Company: Multiply
Title: Highland Park - Keynotes
Client: Nike
Company: Slice
Title: Nike Stadium @ Selfridges
Client: Soreen
Company: Savvy Marketing
Title: Deliciously Squidgy Energy
SPONSORSHIP STRATEGY
Client: Halewood International
Company: MediaCom North
Title: Crabbies
Client: Kingspan
Company: IAS B2B Marketing
Title: Benchmark Launch
Client: Rubicon
Company: PHD North
Title: T20 Cricket
Client:QBE European Operations
Company: Generate Sponsorship
Title: QBE - Official Business Insurance Partner of Premiership Rugby