The Drum Marketing Awards finalists announced

The list of finalists for The Drum Marketing Awards has been announced following a judging panel chaired by Microsoft CEO Alex Payne.

A record number of entries this year meant the judges had their work cut out for them.

Judges included Disney’s Burcin Ergin; Paul Simmons of easyjet; VisitBritain marketing manager Alison Lewis Jones; Trevor Cairns from Umbro; Land Rover’s Mark Beamont; HMV group marketing director Graham Sim; Honda head of marketing Martin Moll; Kathleen Schneider from Dell; and Thomas Cook group brand director Michael Johnson.

The awards ceremony is to take place at the Ramada Jarvis Picadilly in Manchester on 12 May.

The finalists are:

LARGE CLIENT COMPANY OF THE YEAR

Client: TalkTalk Business

Company: IAS B2B Marketing

Client: MORE TH>N

Company:MORE TH>N

Client: SLG Maketing

Company: Polypipe Terrain

MARKETING SERVICES COMPANY OF THE YEAR

Company: Ambition

Company: Material

Company: Proctor & Stevenson

Company: Realise

Company: Spring Design & Advertising

Company: Strange

EMERGING MARKETER OF THE YEAR

Greg McEwan

Material

Lorraine Clennell

MORE TH>N

Tom Cleeland

The Cool Commentator

MARKETING TEAM DEVELOPMENT STRATEGY

Client: Code Computerlove

Company: Code Computerlove

Title: We've Created Something Unique. Code Computerlove 3.0

NEW PRODUCT / SERVICE LAUNCH STRATEGY

Client: Airtricity

Company: The Gate

Title: The Power to Win New Customers

Client: ASDA and Unilever in Partnership

Company: Savvy Marketing

Title: ASDA Student Shopper Card

Client: mflow

Company: Seventy Seven

Title: A New Tune in Music Download: the Launch of mflow

Client: Reed Elsevier

Company: Marketecture

Title: Unlocking the promise of the world's research

Client: The Glenmorangie Company

Company: Story

Title: Ardbeg Rollercoaster: Roll up! Roll up!

RE-BRAND / RE-LAUNCH STRATEGY

Client: The Cart Shop

Company: JDA

Title: The Cart Shop

Client: Virgin Media Business

Company: Speed Communications

Title: Virgin Media Business - rebranding a company

BRAND DEVELOPMENT / EXTENSION STRATEGY

Client: Kingspan

Company: IAS B2B Marketing

Title: Benchmark Launch

Client: Northern Ireland Tourist Board

Company: AV Browne

Title: The Brand for Northern Ireland Tourism

Client: OilCareers.com

Company: Fifth Ring Integrated Communications

Title: Size Matters

Client: Ronseal

Company: Principles Agency

Title: Ronseal Smooth Finish Fillers

BEST INTERNATIONAL BRAND STRATEGY

Client: Envirofone

Company: MediaCom North

Title: Act Global, Plan and Buy Local

Client: Chartered Institute of Management Accountants

Company: Proctor & Stevenson

Title: CIMA Global Employee Campaign

Client: Panasonic

Company: Proctor & Stevenson

Title: Panasonic Toughbooks Pan-European, Lead Generation and Marketing Activity

Client: Trelleborg

Company: IAS B2B Marketing

Title: Trelleborg Strategic Marketing Initiative

CUSTOMER INSIGHT

Client: Co-operative Financial Services

Company: Nunwood

Title: The Unwritten Rules of Cultural Change: A new space for researchers in mergers & acquisitions

Client: DC Thomson

Company: DC Thomson

Title: DC Thomson Youth Insight Programme

Client: Genting UK

Company: Genting UK

Title: CRM and beyond

INTERNAL MARKETING STRATEGY

Client: Home Retail Group

Company: Cube3 Marketing

Title: Home Retail Group: The Argos Customer Service Journey

CUSTOMER LOYALTY STRATEGY

Client: ASDA Shades

Company: Cube3 Marketing

Title: Shedding new light on Asda Shades

Client: MORE TH>N

Company: MORE TH>N

Title: MORE 4ME

BEST CAUSE RELATED MARKETING CAMPAIGN

Client: Constellation Wines Australia & Europe

Company: Clarion

Title: Banrock Station, supporting the Co-operative

Client:Electricity Holding Company, Oman.

Company: NavyBlue

Title: Save Energy Oman

Client: Legal & General

Company: Omobono

Title: Supporting Credit Unions

Client: Recyclebank

Company: IAS B2B Marketing

Title: Waste not, want not

DESIGN STRATEGY

Client: Marketing Birmingham

Company: Seal

Title: Visit Birmingham Christmas Campaign

Client: Powters

Company:Ware Anthony Rust

Title: Powters Repackaging Campaign

ADVERTISING STRATEGY

Client: Fostering Solutions

Company: Clock Creative

Title: Who Cares?

Client: Ronseal

Company: Principles Agency

Title: Ronseal Smooth Finish Fillers

Client: Strathclyde Police

Company: Strathclyde Police

Title: Break The Circle Of Violence Gang Campaign

Client: Time for Change

Company: Mind

Title: Don’t Get Me Wrong

DIRECT AND PROMOTIONAL STRATEGY

Client: First Direct

Company: Dialogue 141

Title: re:solutions

Client: Highland Spring

Company: Merle

Title: Best Seat in the House Campaign

Client: TalkTalk Business

Company: IAS B2B Marketing

Title: Direct Campaign Activity

DIGITAL STRATEGY

Client: TalkTalk Business

Company: IAS B2B Marketing

Title: A Digital Revolution

Client: Co-operative Travel

Company: MediaCom North

Title: Co-operative Travel 2010

Client: Film 4

Company: Realise

Title: Film4 - Becoming more audience friendly

Client: Gorillaz

Company: EMI Music

Title: Gorillaz - PlasticBeach

Client: Robbie Williams

Company: EMI Music

Title: Robbie Williams - In and Out of Consciousness

Client: Ronseal

Company: MadeByPi

Title: Ronseal deliver no-nonsense digital activity

Client: Tinie Tempah

Company: EMI Music

Title: Tinie Tempah - Disc-Overy

SOCIAL MEDIA STRATEGY

Client: Activision

Company: Five by Five

Title: Call of Duty: Black Ops Community

Client: Kitbag.com

Company: Photolink Creative Group

Title: A winning social media strategy for Kitbag.com

Client: Jimmy Choo

Company: FreshNetworks

Title: Social media strategy for Jimmy Choo

Client: mflow

Company: Seventy Seven

Title: A New Tune in Music Download: the Launch of mflow

Client: Skins

Company: 1000 Heads

Title: Tour De Velo

Client: Refuge

Company: Code Computerlove

Title: Social Media Gives Refuge A Voice To Speak Out

PR STRATEGY

Client: Debenhams

Company: Debenhams

Title: Debenhams Inclusivity Campaign

Client: Europcar

Company: Cow PR

Title: Europcar Roadside Gastro Guide

Client: Lloyds Bank Corporate Markets

Company: Grayling Scotland

Title: Lloyds Bank Corporate Markets

Client: NAAFI

Company: Ptarmigan Bell Pottinger

Title: Launch of NAAFI Break Tea during a Year of Celebration

Client: Relentless Energy

Company: Radiator PR

Title: Lives of the Artists: Follow Me Down

Client: Radox

Company: Slice PR

Title: Radox Be Selfish

Client: RHSGarden Harlow Carr

Company: Partners PR

Title: RHS Diamond Quest

MEDIA PLANNING AND BUYING STRATEGY

Client: Dorchester Collection

Company: Initiative

Title: Dorchester Collection - The Conde Nast Traveller Collectors' Edition

Client: Irn Bru

Company: PHD North

Title: BRUzil

EVENT OR EXPERIENTIAL STRATEGY

Client: Boomerang

Company: Rouge Events

Title: Bommerang Pets Party

Company: Eurostar

Company: Because

Title: Eurostar High Speed Theatre

Client:LondonGatwickAirport

Company: Brando

Title: London Gatwick Fashion Week

Client: Magnum

Company: Savvy Marketing

Title: Tesco Magnum Gold Launch

Client: Maxxium UK

Company: Multiply

Title: Highland Park - Keynotes

Client: Nike

Company: Slice

Title: Nike Stadium @ Selfridges

Client: Soreen

Company: Savvy Marketing

Title: Deliciously Squidgy Energy

SPONSORSHIP STRATEGY

Client: Halewood International

Company: MediaCom North

Title: Crabbies

Client: Kingspan

Company: IAS B2B Marketing

Title: Benchmark Launch

Client: Rubicon

Company: PHD North

Title: T20 Cricket

Client:QBE European Operations

Company: Generate Sponsorship

Title: QBE - Official Business Insurance Partner of Premiership Rugby

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