9 March 2011 - 4:07pm | posted by | 0 comments

The Drum Marketing Awards finalists announced

The Drum Marketing Awards finalists announcedThe Drum Marketing Awards finalists announced

The list of finalists for The Drum Marketing Awards has been announced following a judging panel chaired by Microsoft CEO Alex Payne.

A record number of entries this year meant the judges had their work cut out for them.

Judges included Disney’s Burcin Ergin; Paul Simmons of easyjet; VisitBritain marketing manager Alison Lewis Jones; Trevor Cairns from Umbro; Land Rover’s Mark Beamont; HMV group marketing director Graham Sim; Honda head of marketing Martin Moll; Kathleen Schneider from Dell; and Thomas Cook group brand director Michael Johnson.

The awards ceremony is to take place at the Ramada Jarvis Picadilly in Manchester on 12 May.

The finalists are:

LARGE CLIENT COMPANY OF THE YEAR
Client: TalkTalk Business
Company: IAS B2B Marketing

Client: MORE TH>N
Company:MORE TH>N

Client: SLG Maketing
Company: Polypipe Terrain

MARKETING SERVICES COMPANY OF THE YEAR
Company: Ambition

Company: Material

Company: Proctor & Stevenson

Company: Realise

Company: Spring Design & Advertising

Company: Strange

EMERGING MARKETER OF THE YEAR
Greg McEwan
Material

Lorraine Clennell
MORE TH>N

Tom Cleeland
The Cool Commentator

MARKETING TEAM DEVELOPMENT STRATEGY
Client: Code Computerlove            
Company: Code Computerlove
Title: We've Created Something Unique. Code Computerlove 3.0

NEW PRODUCT / SERVICE LAUNCH STRATEGY
Client: Airtricity
Company: The Gate
Title: The Power to Win New Customers

Client: ASDA and Unilever in Partnership
Company: Savvy Marketing
Title: ASDA Student Shopper Card

Client: mflow
Company: Seventy Seven
Title: A New Tune in Music Download: the Launch of mflow

Client: Reed Elsevier
Company: Marketecture
Title: Unlocking the promise of the world's research

Client: The Glenmorangie Company
Company: Story
Title: Ardbeg Rollercoaster: Roll up! Roll up!  

RE-BRAND / RE-LAUNCH STRATEGY
Client: The Cart Shop
Company: JDA
Title: The Cart Shop

Client: Virgin Media Business
Company: Speed Communications
Title: Virgin Media Business - rebranding a company

BRAND DEVELOPMENT / EXTENSION STRATEGY
Client: Kingspan
Company: IAS B2B Marketing
Title: Benchmark Launch

Client: Northern Ireland Tourist Board
Company: AV Browne
Title: The Brand for Northern Ireland Tourism

Client: OilCareers.com
Company: Fifth Ring Integrated Communications
Title: Size Matters

Client: Ronseal
Company: Principles Agency
Title: Ronseal Smooth Finish Fillers

BEST INTERNATIONAL BRAND STRATEGY
Client: Envirofone
Company: MediaCom North
Title: Act Global, Plan and Buy Local

Client: Chartered Institute of Management Accountants
Company: Proctor & Stevenson
Title: CIMA Global Employee Campaign

Client: Panasonic
Company: Proctor & Stevenson
Title: Panasonic Toughbooks Pan-European, Lead Generation and Marketing Activity

Client: Trelleborg
Company: IAS B2B Marketing
Title: Trelleborg Strategic Marketing Initiative

CUSTOMER INSIGHT
Client: Co-operative Financial Services
Company: Nunwood
Title: The Unwritten Rules of Cultural Change: A new space for researchers in mergers & acquisitions

Client: DC Thomson   
Company: DC Thomson
Title: DC Thomson Youth Insight Programme

Client: Genting UK
Company: Genting UK
Title: CRM and beyond

INTERNAL MARKETING STRATEGY
Client: Home Retail Group
Company: Cube3 Marketing
Title: Home Retail Group: The Argos Customer Service Journey

CUSTOMER LOYALTY STRATEGY
Client: ASDA Shades
Company: Cube3 Marketing
Title: Shedding new light on Asda Shades

Client: MORE TH>N
Company: MORE TH>N
Title: MORE 4ME

BEST CAUSE RELATED MARKETING CAMPAIGN
Client: Constellation Wines Australia & Europe
Company: Clarion
Title: Banrock Station, supporting the Co-operative

Client:Electricity Holding Company, Oman.
Company: NavyBlue
Title: Save Energy Oman

Client: Legal & General
Company: Omobono
Title: Supporting Credit Unions

Client: Recyclebank
Company: IAS B2B Marketing
Title: Waste not, want not

DESIGN STRATEGY
Client: Marketing Birmingham
Company: Seal
Title: Visit Birmingham Christmas Campaign

Client: Powters
Company:Ware Anthony Rust
Title: Powters Repackaging Campaign

ADVERTISING STRATEGY
Client: Fostering Solutions
Company: Clock Creative
Title: Who Cares?

Client: Ronseal
Company: Principles Agency
Title: Ronseal Smooth Finish Fillers

Client: Strathclyde Police
Company: Strathclyde Police
Title: Break The Circle Of Violence Gang Campaign

Client: Time for Change
Company: Mind         
Title: Don’t Get Me Wrong

DIRECT AND PROMOTIONAL STRATEGY
Client: First Direct
Company: Dialogue 141
Title: re:solutions

Client: Highland Spring
Company: Merle
Title: Best Seat in the House Campaign

Client: TalkTalk Business
Company: IAS B2B Marketing
Title: Direct Campaign Activity

DIGITAL STRATEGY
Client: TalkTalk Business
Company: IAS B2B Marketing
Title: A Digital Revolution

Client: Co-operative Travel
Company: MediaCom North
Title: Co-operative Travel 2010

Client: Film 4
Company: Realise
Title: Film4 - Becoming more audience friendly

Client: Gorillaz
Company: EMI Music
Title: Gorillaz - PlasticBeach

Client: Robbie Williams
Company: EMI Music
Title: Robbie Williams - In and Out of Consciousness

Client: Ronseal
Company: MadeByPi
Title: Ronseal deliver no-nonsense digital activity

Client: Tinie Tempah
Company: EMI Music  
Title: Tinie Tempah - Disc-Overy

SOCIAL MEDIA STRATEGY
Client: Activision        
Company: Five by Five
Title: Call of Duty: Black Ops Community

Client: Kitbag.com
Company: Photolink Creative Group
Title: A winning social media strategy for Kitbag.com

Client: Jimmy Choo
Company: FreshNetworks
Title: Social media strategy for Jimmy Choo

Client: mflow
Company: Seventy Seven
Title: A New Tune in Music Download: the Launch of mflow

Client: Skins    
Company: 1000 Heads           
Title: Tour De Velo

Client: Refuge
Company: Code Computerlove
Title: Social Media Gives Refuge A Voice To Speak Out

PR STRATEGY
Client: Debenhams
Company: Debenhams          
Title: Debenhams Inclusivity Campaign

Client: Europcar         
Company: Cow PR
Title: Europcar Roadside Gastro Guide

Client: Lloyds Bank Corporate Markets
Company: Grayling Scotland
Title: Lloyds Bank Corporate Markets

Client: NAAFI
Company: Ptarmigan Bell Pottinger
Title: Launch of NAAFI Break Tea during a Year of Celebration

Client: Relentless Energy
Company: Radiator PR
Title: Lives of the Artists: Follow Me Down

Client: Radox
Company: Slice PR
Title: Radox Be Selfish

Client: RHSGarden Harlow Carr
Company: Partners PR
Title: RHS Diamond Quest

MEDIA PLANNING AND BUYING STRATEGY
Client: Dorchester Collection
Company: Initiative
Title: Dorchester Collection - The Conde Nast Traveller Collectors' Edition

Client: Irn Bru
Company: PHD North
Title: BRUzil

EVENT OR EXPERIENTIAL STRATEGY
Client: Boomerang
Company: Rouge Events
Title: Bommerang Pets Party

Company: Eurostar    
Company: Because
Title: Eurostar High Speed Theatre

Client:LondonGatwickAirport
Company: Brando
Title: London Gatwick Fashion Week

Client: Magnum         
Company: Savvy Marketing
Title: Tesco Magnum Gold Launch

Client: Maxxium UK
Company: Multiply
Title: Highland Park - Keynotes

Client: Nike
Company: Slice
Title: Nike Stadium @ Selfridges
 
Client: Soreen
Company: Savvy Marketing
Title: Deliciously Squidgy Energy

SPONSORSHIP STRATEGY
Client: Halewood International
Company: MediaCom North
Title: Crabbies
 
Client: Kingspan
Company: IAS B2B Marketing
Title: Benchmark Launch
 
Client: Rubicon
Company: PHD North
Title: T20 Cricket
 
Client:QBE European Operations
Company: Generate Sponsorship
Title: QBE - Official Business Insurance Partner of Premiership Rugby

Don't miss out... Get your Advertising news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest