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The Drum Marketing Awards finalists announced

The list of finalists for The Drum Marketing Awards has been announced following a judging panel chaired by Microsoft CEO Alex Payne.

A record number of entries this year meant the judges had their work cut out for them.

Judges included Disney’s Burcin Ergin; Paul Simmons of easyjet; VisitBritain marketing manager Alison Lewis Jones; Trevor Cairns from Umbro; Land Rover’s Mark Beamont; HMV group marketing director Graham Sim; Honda head of marketing Martin Moll; Kathleen Schneider from Dell; and Thomas Cook group brand director Michael Johnson.

The awards ceremony is to take place at the Ramada Jarvis Picadilly in Manchester on 12 May.

The finalists are:

LARGE CLIENT COMPANY OF THE YEAR

Client: TalkTalk Business

Company: IAS B2B Marketing

Client: MORE TH>N

Company:MORE TH>N

Client: SLG Maketing

Company: Polypipe Terrain

MARKETING SERVICES COMPANY OF THE YEAR

Company: Ambition

Company: Material

Company: Proctor & Stevenson

Company: Realise

Company: Spring Design & Advertising

Company: Strange

EMERGING MARKETER OF THE YEAR

Greg McEwan

Material

Lorraine Clennell

MORE TH>N

Tom Cleeland

The Cool Commentator

MARKETING TEAM DEVELOPMENT STRATEGY

Client: Code Computerlove

Company: Code Computerlove

Title: We've Created Something Unique. Code Computerlove 3.0

NEW PRODUCT / SERVICE LAUNCH STRATEGY

Client: Airtricity

Company: The Gate

Title: The Power to Win New Customers

Client: ASDA and Unilever in Partnership

Company: Savvy Marketing

Title: ASDA Student Shopper Card

Client: mflow

Company: Seventy Seven

Title: A New Tune in Music Download: the Launch of mflow

Client: Reed Elsevier

Company: Marketecture

Title: Unlocking the promise of the world's research

Client: The Glenmorangie Company

Company: Story

Title: Ardbeg Rollercoaster: Roll up! Roll up!

RE-BRAND / RE-LAUNCH STRATEGY

Client: The Cart Shop

Company: JDA

Title: The Cart Shop

Client: Virgin Media Business

Company: Speed Communications

Title: Virgin Media Business - rebranding a company

BRAND DEVELOPMENT / EXTENSION STRATEGY

Client: Kingspan

Company: IAS B2B Marketing

Title: Benchmark Launch

Client: Northern Ireland Tourist Board

Company: AV Browne

Title: The Brand for Northern Ireland Tourism

Client: OilCareers.com

Company: Fifth Ring Integrated Communications

Title: Size Matters

Client: Ronseal

Company: Principles Agency

Title: Ronseal Smooth Finish Fillers

BEST INTERNATIONAL BRAND STRATEGY

Client: Envirofone

Company: MediaCom North

Title: Act Global, Plan and Buy Local

Client: Chartered Institute of Management Accountants

Company: Proctor & Stevenson

Title: CIMA Global Employee Campaign

Client: Panasonic

Company: Proctor & Stevenson

Title: Panasonic Toughbooks Pan-European, Lead Generation and Marketing Activity

Client: Trelleborg

Company: IAS B2B Marketing

Title: Trelleborg Strategic Marketing Initiative

CUSTOMER INSIGHT

Client: Co-operative Financial Services

Company: Nunwood

Title: The Unwritten Rules of Cultural Change: A new space for researchers in mergers & acquisitions

Client: DC Thomson

Company: DC Thomson

Title: DC Thomson Youth Insight Programme

Client: Genting UK

Company: Genting UK

Title: CRM and beyond

INTERNAL MARKETING STRATEGY

Client: Home Retail Group

Company: Cube3 Marketing

Title: Home Retail Group: The Argos Customer Service Journey

CUSTOMER LOYALTY STRATEGY

Client: ASDA Shades

Company: Cube3 Marketing

Title: Shedding new light on Asda Shades

Client: MORE TH>N

Company: MORE TH>N

Title: MORE 4ME

BEST CAUSE RELATED MARKETING CAMPAIGN

Client: Constellation Wines Australia & Europe

Company: Clarion

Title: Banrock Station, supporting the Co-operative

Client:Electricity Holding Company, Oman.

Company: NavyBlue

Title: Save Energy Oman

Client: Legal & General

Company: Omobono

Title: Supporting Credit Unions

Client: Recyclebank

Company: IAS B2B Marketing

Title: Waste not, want not

DESIGN STRATEGY

Client: Marketing Birmingham

Company: Seal

Title: Visit Birmingham Christmas Campaign

Client: Powters

Company:Ware Anthony Rust

Title: Powters Repackaging Campaign

ADVERTISING STRATEGY

Client: Fostering Solutions

Company: Clock Creative

Title: Who Cares?

Client: Ronseal

Company: Principles Agency

Title: Ronseal Smooth Finish Fillers

Client: Strathclyde Police

Company: Strathclyde Police

Title: Break The Circle Of Violence Gang Campaign

Client: Time for Change

Company: Mind

Title: Don’t Get Me Wrong

DIRECT AND PROMOTIONAL STRATEGY

Client: First Direct

Company: Dialogue 141

Title: re:solutions

Client: Highland Spring

Company: Merle

Title: Best Seat in the House Campaign

Client: TalkTalk Business

Company: IAS B2B Marketing

Title: Direct Campaign Activity

DIGITAL STRATEGY

Client: TalkTalk Business

Company: IAS B2B Marketing

Title: A Digital Revolution

Client: Co-operative Travel

Company: MediaCom North

Title: Co-operative Travel 2010

Client: Film 4

Company: Realise

Title: Film4 - Becoming more audience friendly

Client: Gorillaz

Company: EMI Music

Title: Gorillaz - PlasticBeach

Client: Robbie Williams

Company: EMI Music

Title: Robbie Williams - In and Out of Consciousness

Client: Ronseal

Company: MadeByPi

Title: Ronseal deliver no-nonsense digital activity

Client: Tinie Tempah

Company: EMI Music

Title: Tinie Tempah - Disc-Overy

SOCIAL MEDIA STRATEGY

Client: Activision

Company: Five by Five

Title: Call of Duty: Black Ops Community

Client: Kitbag.com

Company: Photolink Creative Group

Title: A winning social media strategy for Kitbag.com

Client: Jimmy Choo

Company: FreshNetworks

Title: Social media strategy for Jimmy Choo

Client: mflow

Company: Seventy Seven

Title: A New Tune in Music Download: the Launch of mflow

Client: Skins

Company: 1000 Heads

Title: Tour De Velo

Client: Refuge

Company: Code Computerlove

Title: Social Media Gives Refuge A Voice To Speak Out

PR STRATEGY

Client: Debenhams

Company: Debenhams

Title: Debenhams Inclusivity Campaign

Client: Europcar

Company: Cow PR

Title: Europcar Roadside Gastro Guide

Client: Lloyds Bank Corporate Markets

Company: Grayling Scotland

Title: Lloyds Bank Corporate Markets

Client: NAAFI

Company: Ptarmigan Bell Pottinger

Title: Launch of NAAFI Break Tea during a Year of Celebration

Client: Relentless Energy

Company: Radiator PR

Title: Lives of the Artists: Follow Me Down

Client: Radox

Company: Slice PR

Title: Radox Be Selfish

Client: RHSGarden Harlow Carr

Company: Partners PR

Title: RHS Diamond Quest

MEDIA PLANNING AND BUYING STRATEGY

Client: Dorchester Collection

Company: Initiative

Title: Dorchester Collection - The Conde Nast Traveller Collectors' Edition

Client: Irn Bru

Company: PHD North

Title: BRUzil

EVENT OR EXPERIENTIAL STRATEGY

Client: Boomerang

Company: Rouge Events

Title: Bommerang Pets Party

Company: Eurostar

Company: Because

Title: Eurostar High Speed Theatre

Client:LondonGatwickAirport

Company: Brando

Title: London Gatwick Fashion Week

Client: Magnum

Company: Savvy Marketing

Title: Tesco Magnum Gold Launch

Client: Maxxium UK

Company: Multiply

Title: Highland Park - Keynotes

Client: Nike

Company: Slice

Title: Nike Stadium @ Selfridges

Client: Soreen

Company: Savvy Marketing

Title: Deliciously Squidgy Energy

SPONSORSHIP STRATEGY

Client: Halewood International

Company: MediaCom North

Title: Crabbies

Client: Kingspan

Company: IAS B2B Marketing

Title: Benchmark Launch

Client: Rubicon

Company: PHD North

Title: T20 Cricket

Client:QBE European Operations

Company: Generate Sponsorship

Title: QBE - Official Business Insurance Partner of Premiership Rugby

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff