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The Drum Marketing Awards finalists announced

The list of finalists for The Drum Marketing Awards has been announced following a judging panel chaired by Microsoft CEO Alex Payne.

A record number of entries this year meant the judges had their work cut out for them.

Judges included Disney’s Burcin Ergin; Paul Simmons of easyjet; VisitBritain marketing manager Alison Lewis Jones; Trevor Cairns from Umbro; Land Rover’s Mark Beamont; HMV group marketing director Graham Sim; Honda head of marketing Martin Moll; Kathleen Schneider from Dell; and Thomas Cook group brand director Michael Johnson.

The awards ceremony is to take place at the Ramada Jarvis Picadilly in Manchester on 12 May.

The finalists are:

LARGE CLIENT COMPANY OF THE YEAR
Client: TalkTalk Business
Company: IAS B2B Marketing

Client: MORE TH>N
Company:MORE TH>N

Client: SLG Maketing
Company: Polypipe Terrain

MARKETING SERVICES COMPANY OF THE YEAR
Company: Ambition

Company: Material

Company: Proctor & Stevenson

Company: Realise

Company: Spring Design & Advertising

Company: Strange

EMERGING MARKETER OF THE YEAR
Greg McEwan
Material

Lorraine Clennell
MORE TH>N

Tom Cleeland
The Cool Commentator

MARKETING TEAM DEVELOPMENT STRATEGY
Client: Code Computerlove            
Company: Code Computerlove
Title: We've Created Something Unique. Code Computerlove 3.0

NEW PRODUCT / SERVICE LAUNCH STRATEGY
Client: Airtricity
Company: The Gate
Title: The Power to Win New Customers

Client: ASDA and Unilever in Partnership
Company: Savvy Marketing
Title: ASDA Student Shopper Card

Client: mflow
Company: Seventy Seven
Title: A New Tune in Music Download: the Launch of mflow

Client: Reed Elsevier
Company: Marketecture
Title: Unlocking the promise of the world's research

Client: The Glenmorangie Company
Company: Story
Title: Ardbeg Rollercoaster: Roll up! Roll up!  

RE-BRAND / RE-LAUNCH STRATEGY
Client: The Cart Shop
Company: JDA
Title: The Cart Shop

Client: Virgin Media Business
Company: Speed Communications
Title: Virgin Media Business - rebranding a company

BRAND DEVELOPMENT / EXTENSION STRATEGY
Client: Kingspan
Company: IAS B2B Marketing
Title: Benchmark Launch

Client: Northern Ireland Tourist Board
Company: AV Browne
Title: The Brand for Northern Ireland Tourism

Client: OilCareers.com
Company: Fifth Ring Integrated Communications
Title: Size Matters

Client: Ronseal
Company: Principles Agency
Title: Ronseal Smooth Finish Fillers

BEST INTERNATIONAL BRAND STRATEGY
Client: Envirofone
Company: MediaCom North
Title: Act Global, Plan and Buy Local

Client: Chartered Institute of Management Accountants
Company: Proctor & Stevenson
Title: CIMA Global Employee Campaign

Client: Panasonic
Company: Proctor & Stevenson
Title: Panasonic Toughbooks Pan-European, Lead Generation and Marketing Activity

Client: Trelleborg
Company: IAS B2B Marketing
Title: Trelleborg Strategic Marketing Initiative

CUSTOMER INSIGHT
Client: Co-operative Financial Services
Company: Nunwood
Title: The Unwritten Rules of Cultural Change: A new space for researchers in mergers & acquisitions

Client: DC Thomson   
Company: DC Thomson
Title: DC Thomson Youth Insight Programme

Client: Genting UK
Company: Genting UK
Title: CRM and beyond

INTERNAL MARKETING STRATEGY
Client: Home Retail Group
Company: Cube3 Marketing
Title: Home Retail Group: The Argos Customer Service Journey

CUSTOMER LOYALTY STRATEGY
Client: ASDA Shades
Company: Cube3 Marketing
Title: Shedding new light on Asda Shades

Client: MORE TH>N
Company: MORE TH>N
Title: MORE 4ME

BEST CAUSE RELATED MARKETING CAMPAIGN
Client: Constellation Wines Australia & Europe
Company: Clarion
Title: Banrock Station, supporting the Co-operative

Client:Electricity Holding Company, Oman.
Company: NavyBlue
Title: Save Energy Oman

Client: Legal & General
Company: Omobono
Title: Supporting Credit Unions

Client: Recyclebank
Company: IAS B2B Marketing
Title: Waste not, want not

DESIGN STRATEGY
Client: Marketing Birmingham
Company: Seal
Title: Visit Birmingham Christmas Campaign

Client: Powters
Company:Ware Anthony Rust
Title: Powters Repackaging Campaign

ADVERTISING STRATEGY
Client: Fostering Solutions
Company: Clock Creative
Title: Who Cares?

Client: Ronseal
Company: Principles Agency
Title: Ronseal Smooth Finish Fillers

Client: Strathclyde Police
Company: Strathclyde Police
Title: Break The Circle Of Violence Gang Campaign

Client: Time for Change
Company: Mind         
Title: Don’t Get Me Wrong

DIRECT AND PROMOTIONAL STRATEGY
Client: First Direct
Company: Dialogue 141
Title: re:solutions

Client: Highland Spring
Company: Merle
Title: Best Seat in the House Campaign

Client: TalkTalk Business
Company: IAS B2B Marketing
Title: Direct Campaign Activity

DIGITAL STRATEGY
Client: TalkTalk Business
Company: IAS B2B Marketing
Title: A Digital Revolution

Client: Co-operative Travel
Company: MediaCom North
Title: Co-operative Travel 2010

Client: Film 4
Company: Realise
Title: Film4 - Becoming more audience friendly

Client: Gorillaz
Company: EMI Music
Title: Gorillaz - PlasticBeach

Client: Robbie Williams
Company: EMI Music
Title: Robbie Williams - In and Out of Consciousness

Client: Ronseal
Company: MadeByPi
Title: Ronseal deliver no-nonsense digital activity

Client: Tinie Tempah
Company: EMI Music  
Title: Tinie Tempah - Disc-Overy

SOCIAL MEDIA STRATEGY
Client: Activision        
Company: Five by Five
Title: Call of Duty: Black Ops Community

Client: Kitbag.com
Company: Photolink Creative Group
Title: A winning social media strategy for Kitbag.com

Client: Jimmy Choo
Company: FreshNetworks
Title: Social media strategy for Jimmy Choo

Client: mflow
Company: Seventy Seven
Title: A New Tune in Music Download: the Launch of mflow

Client: Skins    
Company: 1000 Heads           
Title: Tour De Velo

Client: Refuge
Company: Code Computerlove
Title: Social Media Gives Refuge A Voice To Speak Out

PR STRATEGY
Client: Debenhams
Company: Debenhams          
Title: Debenhams Inclusivity Campaign

Client: Europcar         
Company: Cow PR
Title: Europcar Roadside Gastro Guide

Client: Lloyds Bank Corporate Markets
Company: Grayling Scotland
Title: Lloyds Bank Corporate Markets

Client: NAAFI
Company: Ptarmigan Bell Pottinger
Title: Launch of NAAFI Break Tea during a Year of Celebration

Client: Relentless Energy
Company: Radiator PR
Title: Lives of the Artists: Follow Me Down

Client: Radox
Company: Slice PR
Title: Radox Be Selfish

Client: RHSGarden Harlow Carr
Company: Partners PR
Title: RHS Diamond Quest

MEDIA PLANNING AND BUYING STRATEGY
Client: Dorchester Collection
Company: Initiative
Title: Dorchester Collection - The Conde Nast Traveller Collectors' Edition

Client: Irn Bru
Company: PHD North
Title: BRUzil

EVENT OR EXPERIENTIAL STRATEGY
Client: Boomerang
Company: Rouge Events
Title: Bommerang Pets Party

Company: Eurostar    
Company: Because
Title: Eurostar High Speed Theatre

Client:LondonGatwickAirport
Company: Brando
Title: London Gatwick Fashion Week

Client: Magnum         
Company: Savvy Marketing
Title: Tesco Magnum Gold Launch

Client: Maxxium UK
Company: Multiply
Title: Highland Park - Keynotes

Client: Nike
Company: Slice
Title: Nike Stadium @ Selfridges
 
Client: Soreen
Company: Savvy Marketing
Title: Deliciously Squidgy Energy

SPONSORSHIP STRATEGY
Client: Halewood International
Company: MediaCom North
Title: Crabbies
 
Client: Kingspan
Company: IAS B2B Marketing
Title: Benchmark Launch
 
Client: Rubicon
Company: PHD North
Title: T20 Cricket
 
Client:QBE European Operations
Company: Generate Sponsorship
Title: QBE - Official Business Insurance Partner of Premiership Rugby

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