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Starbucks

Starbucks begins to roll out new identity

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By The Drum Team, Editorial

March 8, 2011 | 1 min read

Starbucks has today finally taken the wraps off its new branding in stores around the world.

The coffee chain has unveiled its new look in London (main picture) Paris, New York, Seattle and Beijing.

The 'siren' logo is part of a refreshed identity that will be noticeable on store signage, mugs and takeaway cups.

It has now been officially launched to mark the company's 40th anniversary.

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