Pork Farms reveals £1m brand relaunch plans
Pork Farms has unveiled new branding and multiple agency appointments as it embarks on a £1m relaunch to mark its 80th anniversary.
The pork pie company has worked with Buckinghamshire-based Holmes & Marchant on its new brand identity and packaging design.
Its new look will be promoted through a year-long marketing campaign comprising a new website, in-store point of sale, ambient media and experiential work.
Manchester ad agency Waggledance, which unveiled a campaign for Pork Farms in January, will be responsible for the creative.
PR and social media agency Umpf has been enlisted to conduct national campaigns and oversee public relations. It will promote the company's "heritage and product quality".
Andy Napthine, head of marketing at Pork Farms, said: "The new packaging design gives us consistency across our range and really sets us apart from our competitors on shelf. Pork Farms has fantastic heritage and strong, quality credentials, and our new design reflects this completely.
“Umpf’s proven track record in creating and executing national PR campaigns will enable Pork Farms to raise awareness of its products amongst key consumer groups through traditional and social media.
“We’ve been working with Waggledance for over a year now and they will drive the over-arching marketing execution. We look forward to seeing the positive effects of all our agencies’ work on sales as the year continues.”