Resign London goes missing - for the moment at least
Vision+Media maintains that it has not given up on Resign London despite the campaign's website being down for more than 24 hours.
Resignlondon.co.uk, which has been the centre point of the divisive campaign since its launch last week, has been replaced by a holding page which says the site is "undergoing a bit of maintenance" and will be "back soon".
The website was where the campaign's main piece of creative work - a mock missing person's news conference encouraging Northern creatives to "come home" - had been hosted.
So the site's downtime means the campaign has effectively been silenced - for the time being at least. The Resign London Twitter account, regularly updated until the fallout began, has been dormant since 24 February.
Resign London's numerous critics - who voiced their disapproval on blogs, Twitter and The Drum's comment page - are likely to seize on this inactivity as a sign that the campaign has been pulled.
But throughout this week Vision+Media has assured The Drum that the campaign would be going ahead. It has repeatedly said that new elements of the campaign are due to go live online this week.
Resign London is the focal point of Vision+Media's £30,000 efforts to encourage London-based creatives who hail from the North West to return to the region and its agencies.
It was commissioned following the publication of Vision+Media's Creative Currency report, which suggests that the region's creative industry needs to attract more digital specialists, hard coders, programmers, senior level account managers and strategic planners.