Digital salary survey: how much should you earn working in media planning and sales?
Recruitment company Propel London has produced a salary survey looking at the digital industry and charting the salaries of over 1,500 new job vacancies in the digital market in the second half of 2010. Here we take a look at the company’s findings on the digital salaries in digital media and performance marketing.
In early 2010, digital media and performance marketing salaries were, in the main, stagnating at best, and dropping at worst. Traditionally high-demand areas like media planning and sales saw negative growth in average salaries – indicative of reduced demand, higher availability of talent on the recruitment market, or a change in the perceived value of a certain job function in a business.
With the steady diversification of the online advertising sector, it would be easy to jump to conclusions in the face of this evidence and sound the death-knell for digital display. However, the evidence we’ve seen in the latter half of 2010 suggests that this would be premature. Media planning roles saw an average growth of 3% versus H1 2010, and media sales roles saw an average growth of 16%.
Clearly demand for talent in these areas is still high. What we’re seeing then is perhaps not the collapse of traditional digital display roles, but rather an adjustment in the market from previously inflated salaries which came about due to lengthy periods of candidate starvation in the space. Only time will tell.
Salary growth in the digital media and performance marketing specialisms remains below average. However, compared with the negative growth (-1.5%) in H1 2010, 6% growth in H2 represents a significant turnaround.
In a similar vein, average salaries in the space remain lower than the industry-wide average. But whereas in H1 senior roles were £5k less than the average, in H2 the difference has been reduced.
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How much should you earn working in digital design?
How much should you earn working in user experience & information architecture roles?