Recruitment company Propel London has produced a salary survey looking at the digital industry and charting the salaries of over 1,500 new job vacancies in the digital market in the second half of 2010. Here we take a look at the company’s findings on the digital salaries at creative agencies.
In H1 2010 Propel London noted a significant demand for talent in the creative side of the digital space – for strategic planners in particular. This demand showed no signs of waning in H2, as salaries continued to grow.
Nearly three-quarters of the creative agency vacancies registered with Propel London in H2 2010 were in the Client Services or Project Management specialisms. Salaries in these areas at junior and midweight levels have increased significantly since H1 2010 – junior project managers can now expect to earn £5k per year more, on average, than at the start of 2010.
Why this increase? Reasons will vary from agency to agency, but there are common themes. Digital creative, more and more, is becoming an absolutely crucial pillar of overall marketing strategy. Brands are demanding more, and higher-quality creative work from their agencies. Achieving this requires great strategy and planning, but the proof of the pudding is in the execution – this is where demand for quality at all levels of seniority in project management originates.
Average salary growth across the creative agency space is above the average salary growth in the digital industry. This suggests a greater urgency in the demand for talent, and a candidate-driven market.
Client services roles represent the biggest area of demand we’ve seen in the creative agency space in this period. Talented account handlers with creative experience are in significant demand.
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