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Digital salary survey: how much should you earn as a developer?

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By The Drum Team, Editorial

March 3, 2011 | 2 min read

Recruitment company Propel London has produced a salary survey looking at the digital industry and charting the salaries of over 1,500 new job vacancies in the digital market in the second half of 2010. Here we take a look at the company’s findings on the digital salaries for design and technical.

Design and technical roles are, perhaps more than any other discipline in digital, susceptible to market changes. The nature of design and development projects is that they are often short-term; demand for certain skills and technologies ebbs and flows – in short, average salaries can go up and down, and back up again in little time.

There is a large freelance market in this space, and because of the short-term and changeable nature of the work it is thriving. Agencies are prepared to pay a premium for extremely talented designers and developers, but prefer not to commit to that premium over lengthy periods.

Bucking the trend for unpredictability, Front and Back End Developer salaries continued the growth we saw in H1 2010. Likewise, Designers at all levels of seniority are seeing their average salaries increasing.

Throughout 2010 salary growth for design and technical roles has remained above the industry average. This is indicative of continued demand for talent, and suggests a trend to correct below-average salaries in the space.

Evidence for this can be seen in the improved average salaries at junior and senior levels. In H1 2010 salaries across the board in design and technical were lower than average.

Other digital salary surveys:

How much should you earn working in creative agencies?

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