2 March 2011 - 1:27pm | posted by

Newcastle United app lets fans vote for man of the match

Newcastle marketing agency Think Innovative is to launch a world first Super App at Newcastle United’s home game against Everton this Saturday

Think Innovative will launch the Super App alongside strategic partner Screen Reach Interactive (SCREACH) - an interactive digital media platform which allows anyone to create real-time 2 way interactive experiences between a smart device and any content, on any screen.

Starting on Saturday 5 Match and running until the end of the Season, NUFC, Real Radio and SCREACH will allow football fans using the SCREACH App to vote for their Man of the Match.

“This is a huge new media, and it’s exciting that the world first interactive media will be launched locally at the home match where Newcastle United takes on Everton”, commented Think Innovative director John Atkinson.

“We believe that this is the first time ever fans have been able to vote free for their Man of the Match and opens new exciting opportunities across all media throughout the world,” he added.

SCREACH was globally launched today at the international DEMO event in Palm Springs, USA today and will be further showcased at South by Southwest (SXSW) in Texas next week.

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