2 March 2011 - 1:27pm | posted by | 3 comments

Newcastle United app lets fans vote for man of the match

Newcastle United app lets fans vote for man of the matchNewcastle United app lets fans vote for man of the match

Newcastle marketing agency Think Innovative is to launch a world first Super App at Newcastle United’s home game against Everton this Saturday

Think Innovative will launch the Super App alongside strategic partner Screen Reach Interactive (SCREACH) - an interactive digital media platform which allows anyone to create real-time 2 way interactive experiences between a smart device and any content, on any screen.

Starting on Saturday 5 Match and running until the end of the Season, NUFC, Real Radio and SCREACH will allow football fans using the SCREACH App to vote for their Man of the Match.

“This is a huge new media, and it’s exciting that the world first interactive media will be launched locally at the home match where Newcastle United takes on Everton”, commented Think Innovative director John Atkinson.

“We believe that this is the first time ever fans have been able to vote free for their Man of the Match and opens new exciting opportunities across all media throughout the world,” he added.

SCREACH was globally launched today at the international DEMO event in Palm Springs, USA today and will be further showcased at South by Southwest (SXSW) in Texas next week.

Comments

Anonymous (not verified)
2 Mar 2011 - 14:05
Anonymous's picture

Ho'way the Lads !!! look forward to voting on Saturday !

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2 Mar 2011 - 15:50
matt_reid's picture

Great idea.

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Anonymous (not verified)
8 Mar 2011 - 10:41
Anonymous's picture

Oh dear! Another agency telling their clients they must go digital. Instead of actually telling them what is right for their business!

I was at the game on sat and I along with other fellow geordie fans found this app to be a waste of time & not very engaging. How do I know this for certain? Well when you're visiting the gents and the posters are visible for all to see and the general chat around you is saying what a load of ****.

After reading the posters I was left thinking why would they restrict the voting to only smart phone users? Surely they understand that most of the fans are working class and probably more than half of the 52000 in the stadium only own basic mobile handsets, surely it would have made more sense to make this a text for your m/o/t/m?

Another thing I found interesting is how hard it was to download the app and then use it! Why was this? Well as i was in a big structure made of metal my mobile signal became practically non existent, this is obviously due the high demand in for networks and the fact that metal can bounce signals making it hard to get one...

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