1 March 2011 - 8:22am | posted by | 0 comments

Mercedes-Benz marketing director set for new role

Mercedes-Benz marketing director set for new roleMercedes-Benz marketing director set for new role

Automotive manufacturer Mercedes-Benz UK is understood to be implementing a restructure within its marketing department, a move which will also see a new role taken by marketing director Ian Dutfield.

The brand is set to move Dutfield, who has held the role of marketing director since 2006 having worked at the company for over 25 years, internally to a new role, although it has yet to be revealed what that role will be.

Other changes are also thought to be implemented within the marketing team, but at the time of writing the company had yet to respond to The Drum’s various enquiries about it’s plans.

Meanwhile, yesterday it was revealed that Mercedes-Benz has been voted the UK’s top Superbrand for 2011, with luxury watch brand Rolex coming second.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...