The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Lynx

New Lynx location-based Facebook app stars you alongside Kelly Brook

Author

By The Drum Team, Editorial

February 24, 2011 | 2 min read

Creative agency Tullo Marshall Warren, Oil Studios and Mind’s Eye Media, has created Fallen Angel for Lynx– a new interactive location-based game featuring Kelly Brook for Facebook.

The app is part of Lynx’s Excite campaign, which launched earlier this month with a TV advert, and challenges users to see if they have what it takes to tempt Kelly’s Arch Angel character down from heaven. By competing in various tasks, including choosing Kelly’s underwear, users can unlock levels of the game and receive personal messages from Kelly.

The app uses data gathered from your network of friends to include you personally in the film, alongside three scantily clad "angels".

This app follows Oil’s previous interactive work for Lynx Keeping Keeley, an interactive Facebook game which was nominated for the ‘Content’ award at last year’s BIMAs. It was written by the award-winning writers of Channel 4’s Green Wing and starred Blake Harrison (Neil from The Inbetweeners).

Lynx

More from Lynx

View all

Trending

Industry insights

View all
Add your own content +