IAB make call for entries for 120 Hours online advertising event
The Internet Advertising Bureau (IAB), which is to launch a gallery of online advertising, is calling for the creative industry to get involved.
120 Hours (of Digital Display) will see the IAB show off some of the best online campaigns, as the organisation aims to challenge people’s perception of its use.
The IAB will convert its entire office into an art gallery in order to showcase the work, which will also run on the 120 Hours website and is calling for IAB members to send in work to display or to host their own event, which can be promoted through the website.
Entries will be judged by a creative panel, while the two people who enter the best creative work winning the Creative Genius Award.
120 Hours will take place from 4 – 8 April.