Verve Inspires Fresh Rewards rebrand
Following a management buy-out, sales promotion and travel company Fresh Rewards has been rebranded to become Inspire.
Created by Macclesfield brand agency Verve, the new name aims reflect the nature of both businesses within the company consistently, with Verve developing the brand having looked closely at the vision, value, experiences and philosophy.
Verve chose to create a ‘strong’ and ‘vivid’ colour palette which aimed to provide distinction for the brand and also convey what the customer experience is for both Inspire businesses.
“We looked at the expressions and sounds people make when they let out an emotion that is uncontrolled and selected a specific font to help deliver this. The logo was created from elements of the core font to allow us to create a journey and a logo which is flexible and recognisable as part of the brand just by looking at the typographical expressions,” explained Dave O'Hearns, creative director at Verve.
Keith Herman, managing director at Inspire, added: “Our new brand really reflects the proposition's values effectively whilst positioning us in our market with our intended audiences. The whole process and outcome has given us all confidence, focus and increased excitement. We feel we are now perfectly set to launch and really deliver to our clients”.
The Inspire brand will now roll out over the coming months across all of the business materials including stationary and websites, as well as customer travel packs and luggage labels.