Study finds old media reasserting their dominance online
It may be regarded as the preserve of young and nimble start ups and enthusiasts but according to research from UKOM/Nielsen traditional media outlets have begun to re-establish themselves over the past decade.
Researching how the web’s most visited sites have evolved since 2004 the agencies found that both ‘Media’ and ‘Information & Reference’ brands are increasingly percolating into the top 50.
This found that the proportion of media companies had increased from a fifth in 2004 to almost a third last month.
A top 10 list of the top web brands reveals that tech titans Google and the like continue to hog the limelight however with only the BBC making the grade.
Below is the full list of top 10 web brands for Jan 2010, ranked by unique UK visitors (000s) Jan 2011 and Dec 2010 alongside the month on month change:
1 Google 34,093 35,037 -3%
2 MSN/WindowsLive/Bing 27,625 27,271 1%
3 Facebook 25,920 26,252 -1%
4 Yahoo 21,136 20,931 1%
5 BBC 20,153 23,109 -13%
6 Microsoft 18,610 18,349 1%
7 Amazon 17,986 19,894 -10%
8 YouTube 17,880 18,813 -5%
9 eBay 17,098 16,964 1%
10 Wikipedia 15,761 14,465 9%