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Staniforth

Staniforth to launch new hotel brand

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By The Drum Team, Editorial

February 21, 2011 | 2 min read

Manchester PR agency Staniforth have been tasked with launching a new concept in hotel accommodation by Bloc Hotels.

Staniforth will look to publicise Bloc Hotel's designer and custom made rooms, which take inspiration from Japanese pod hotels. The hotelier claims that all its rooms are all manufactured off site and assembled via a stacking technique, vastly reducing construction time.

The first base will be in Birmingham’s Jewellery Quarter and could be rolled out in other UK cities if successful. Staniforth launch the Bloc brand and manage publicity for the debut Birmingham base.

Julie Wilson from Staniforth said: “We’re thrilled to get the opportunity to launch such an exciting new concept."

“The Bloc Hotels proposition is unique; offering efficiency and comfort for the overnight city stay without charging the guest for space they won’t use. It will offer a genuine choice for business and leisure travellers.”

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