Great Fridays creates new Fashion Rocks website
The international Fashion Rocks show has unveiled its new website created by Great Fridays.
Fashion Rocks is a biennial fundraiser that combines celebrated designers showcasing their collections to a soundtrack of live music by top pop names.
Great Fridays, which was appointed to the project last year, has created a site which allows visitors to browse videos and glean information on the artists, designers, venues and musicians involved.
The site also features a landing page from which guests will soon be able to buy unique clothing lines under the brand name 'FR by Fashion Rocks'.
Matt Farrar, co-founder of Great Fridays, said: "The FR by Fashion Rocks e-tail concept will launch initially with a refined selection of exclusive haute couture inspired clothing.
“In the interim we’ve created an event site that seamlessly fuses music and fashion, giving visitors a sneak peak into what they can expect from the FR by Fashion Rocks brand when it launches in March.”