We are the Future challenges marketers for PHD anniversary

PHD turns 21 this month. To mark the agency’s birthday, it has created a provocative ad just like its first one in 1990 when it launched as the world’s first planning-led media agency.

‘We Are The Future’ is a reflection on how the next generation will engage with brands. It hears from children in their early teens about what marketers will need to do to engage and influence them in the future.

More than an ad, it is an invitation to the marketing industry to ‘up their game’.

In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult. What do you think?

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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