Somerston Hotels brings in Storm ID for Holiday Inn Express portfolio
Somerston Hotels has appointed Storm ID’s digital marketing team to work across its Holiday Inn Express portfolio.
The appointment will see Storm ID cover 32 hotels across the UK and provide search engine optimisation for each site, as well as digital media services for the next year.
Lesley-Ann Cardow, group marketing manager for Somerston Hotels, said: “After a rigorous selection process, we decided that StormID had the breadth of skills and experience to make a really positive impact on our digital marketing. We’re confident that our relationship will prove to be a great success and we’re looking forward to working closely with StormID to achieve our goals.”