Samaritans starts mail campaign to up donations
Samaritans hopes two new mailing packs designed by marketing agency TDA will help boost donations.
From today the charity is sending out two different types of creative - one focusing on teenage suicide and the other about its 'safety net' support network - as it looks to reinvigorate lapsed donors.
The teen suicide pack leads on the statistic that every year around 600 young people aged 15-24 take their own life - equivalent to "a whole secondary school near you".
The 'safety net' mailing details the support provided by Samaritans' 18,500 volunteers, backing up its need for donations with the fact that someone calls the charity every six seconds.
Corinne Leloup, senior account director at TDA, said: "The new mailing packs don't just show how much the charity does to provide support to people who have no-one else to turn to, they illustrate how donors could personally make a difference to this service, which saves lives on a daily basis."