BBC iPlayer integrates rival video on demand listings
The BBC has moved to bolster its commercial rivals by linking video on demand listings for the likes of ITV, Channel Four and Channel Five to its popular iPlayer service.
External content will be viewable via an expanded search functionality which will display non-BBC content as a link within iPlayer from which viewers will be able to access the third party playback site directly.
It also means that the iPlayer site will become a defacto TV aggregator, providing viewers with a one stop shop from which to access all available on demand programming.
iPlayer’s Paul Clark said: “Any provider of UK on demand content that holds rights to video that has previously been broadcast on an OFCOM regulated channel can apply to become a BBC iPlayer partner and have their content added, so we hope to see more partners programmes appear in BBC iPlayer over time.”