Sky News HD begins interactive experience for O2 visitors
Sky is giving visitors to the O2 the chance to try their hand at being a news presenter, with Sky News HD Live.
The interactive experience, developed by RPM, offers visitors the chance to read headline news, run the auto-cue system or manage the camera within a replica studio.
Following their experience, visitors are then given a unique code which allows them to watch their video online and share it with family and friends.
Videos can then be enter their videos into a competition, with one video a month being selected to be shown on the Sky News Website.
The overall winner will be invited to a full Sky News studio tour.