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Henleys set for rebrand through Wolff Olins

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By The Drum Team, Editorial

February 17, 2011 | 1 min read

Henleys Clothing looks set for a rebrand having hired design company Wolff Olins.

The rebrand is expected to roll out in autumn as the fashion company announces that it will also expand, with plans to open another 20 stores across the UK.

The Manchester-based company currently has 18 stores, and is looking at opening in new locations such as Bluewater in Kent and Southampton’s West Quay.

The company, which brought in former Shop Direct Group marketing director David Inglis as chief executive last year was founded in 1996 and over the last 12 months has seen its turnover grow by 22% to £41.5m.

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