17 February 2011 - 12:09pm | posted by | 0 comments

Change4Life campaign to target Calderdale residents

Change4Life campaign to target Calderdale residentsChange4Life campaign to target Calderdale residents

A Change4Life marketing campaign is to be developed for NHS Calderdale, by Principles Agency, that will challenge people from the community to swap their usual pub and restaurant for healthier options.

Set to launch in the Spring and will primarily target 45 to 65-year-olds in Calderdale, West Yorishire.

Stephanie Ryan, communications manager at NHS Calderdale comments: “This latest campaign, under the government’s Change4Life brand, is part of our continuing drive to promote healthy living and to reduce health inequalities in Calderdale. Principles Agency demonstrates a real understanding of how to target our key audiences and ultimately achieve our healthy town objectives.”

Principals has been tasked with developing consumer insight, promotional activity in-and-around many of the town’s eating and drinking establishments, training for chefs and pub staff, as well as event and public relations activity.

Mike Hackett, managing director at Principles Agency said: “Through this new Change4Life Pub Challenge, we will be attempting to change social drink and food behaviours in an older audience. We already have experience of working alongside NHS Calderdale, having previously created its award-winning breastfeeding awareness campaign in 2009. We look forward to working on this new, challenging brief.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...