17 February 2011 - 12:09pm | posted by | 0 comments

Change4Life campaign to target Calderdale residents

Change4Life campaign to target Calderdale residentsChange4Life campaign to target Calderdale residents

A Change4Life marketing campaign is to be developed for NHS Calderdale, by Principles Agency, that will challenge people from the community to swap their usual pub and restaurant for healthier options.

Set to launch in the Spring and will primarily target 45 to 65-year-olds in Calderdale, West Yorishire.

Stephanie Ryan, communications manager at NHS Calderdale comments: “This latest campaign, under the government’s Change4Life brand, is part of our continuing drive to promote healthy living and to reduce health inequalities in Calderdale. Principles Agency demonstrates a real understanding of how to target our key audiences and ultimately achieve our healthy town objectives.”

Principals has been tasked with developing consumer insight, promotional activity in-and-around many of the town’s eating and drinking establishments, training for chefs and pub staff, as well as event and public relations activity.

Mike Hackett, managing director at Principles Agency said: “Through this new Change4Life Pub Challenge, we will be attempting to change social drink and food behaviours in an older audience. We already have experience of working alongside NHS Calderdale, having previously created its award-winning breastfeeding awareness campaign in 2009. We look forward to working on this new, challenging brief.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...