Auto Trader to access Facebook Marketplace through Oodle partnership
Motoring website Auto Trader has announced an exclusive partnership with Oodle, the online classifieds marketplace and also operator of Facebook Marketplace.
The deal will see Marketplace users given access to over 350,000 vehicles in the UK, which are already available on the Auto Trader website.
The partnership is seen by Auto Trader as being ‘integral’ to its new social media offering, and will allow dealers to integrate their stock into Marketplace.
Jonathan Williams, director of e-marketing for Auto Trader said that Marketplace would help its company reach ‘a vast Facebook user base’ and engaged with a larger audience.
“Our customers can reach a staggering 87 percent of all UK Web users, giving them the best possible chance to find buyers for their vehicles,” he added.
“Marketplace, both on Facebook and Oodle, provides a social platform for car buyers and sellers to come together,” said Duncan Dunlop, general manager of Oodle.
“Buyers not only see tons of great car listings, they see the people behind those listings – whether that’s a business with a Facebook Page or a person with a Facebook Profile – and can easily discuss and share listings with their friends.,” concluded Dunlop.