16 February 2011 - 12:12pm | posted by | 0 comments

Rustlers Hot Subs to make TV debut in March

Rustlers Hot Subs to make TV debut in March Rustlers Hot Subs to make TV debut in March

Kepak Convenience Foods is backing the UK’s most successful hot snacking product launch with its first national TV advertising campaign.

Rustlers Hot Subs, which achieved sales of more than £10m in their first year, will feature in a national TV campaign from 1 March, with Kepak MD John Armstrong saying TV support will accelerate demand for the product range.

Armstrong said: “Rustlers Hot Subs have taken the hot snacking category by storm in the last 12 months and we are extremely confident that the high profile, national TV campaign will ensure the Rustlers sub-brand maintains its momentum.”

The campaign will run across terrestrial and satellite channels, featuring around Champions League and major football matches plus music programmes, comedy and films. The campaign will also run online from March until early June.

Continuing on from the ‘One Finger Food’ theme featured in the Rustlers TV adverts, the new ad, titled ‘Wide Load’, highlights how easy it is to cook a Rustlers Hot Sub without being distracted from hobbies such as gaming by showing the finger navigating a remote controlled truck to deliver a Rustlers Hot Sub.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...