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Rebrand to follow Deutsche Boerse AG and NYSE Euronext merger

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By The Drum Team, Editorial

February 16, 2011 | 1 min read

Deutsche Boerse AG, has indeed bought The Big Board, the New York Stock exchange.

Deutsche Boerse AG, has indeed bought The Big Board, the New York Stock exchange.

Duncan Niederauer, the NYSE Euronext chief executive, appeared on the floor after the announcement to reassure traders that their historic venue would not be going anywhere.

The all-stock deal values NYSE Euronext at about $10 billion. The combined company will be able to slash $400 million in annual operating.

The new company will be incorporated in the Netherlands with dual headquarters in New York and the German financial capital of Frankfurt. A final name has not been settled upon, underlining how sensitive that issue is.

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