Domino's Pizza pulls out of 'outrageous' sponsorship deal with Britain's Got Talent
Domino’s Pizza will not continue with its sponsorship of ITV programme Britain’s Got Talent.
The brand, which has sponsored the programme for the previous three years, has declined to renew the deal, with its finance director Lee Ginsberg telling Reuters that the amount ITV was looking for was ‘outrageous’.
Domino’s has declined to say how much was being asked in order to renew its sponsorship deal.