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Stamp

The Stanley Gibbons Group set for ecommerce expansion

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By The Drum Team, Editorial

February 14, 2011 | 3 min read

Historic rare stamp and collectibles dealer, The Stanley Gibbons Group plc, has taken the first step towards achieving its ecommerce plans for 2011, by launching a new website for its Fraser’s Autographs division.

The new site has been built by London-based e-commerce specialists, Sceneric, who are also involved in the current revamp of the main Stanley Gibbons website, set for launch in Q2 of this year.

The new website provides simpler navigation, improved search functionality and a built-in 4x magnifying tool allowing customers to examine the finer detail of any autographed item or piece of memorabilia whilst online. A second phase to the project, will see their extensive catalogue data digitised in one database.

“The new site allows us to fully integrate our marketing initiatives and provides a seamless customer journey,” explained Ania Polyniak, manager, Frasers Autographs.

“I believe our customers will appreciate the changes which have been designed to make their online experience as polished as coming into the store.”

Stanley Gibbons Group, has made a heavy investment in its websites and IT systems, as the company believes ecommerce to be a more profitable way of trading in some of its lower-value stock items.

“The company’s future growth relies on building our online presence, coupled with a strong marketing strategy to achieve our aim of becoming the largest collectibles business in the world” said Director of Sales and Marketing, Keith Heddle.

Stanley Gibbons was started in 1856 by English philatelist Edward Stanley Gibbons and currently has stockholding of over 3 million pieces. The company offers collectors the chance to own items such as the Penny Black - the world’s first postage stamp from 1840, or an official royal document signed by the Queen of England in the 16th century.

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