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The Money Shop becomes official sponsor of Raymond van Barneveld

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By The Drum Team, Editorial

February 14, 2011 | 2 min read

High street instant cash provider The Money Shop has announced that it is to become an official sponsor of darts player Raymond van Barneveld.

As a result of the sponsorship deal, The Money Shop’s logo will appear on the front of van Barneveld’s playing shirt, while it will also provide a portfolio of rights for the brand to drive additional awareness and customer engagement.

Raymond van Barneveld said: “I am delighted that The Money Shop has become one of my sponsors for the 2011 Premier League of Darts and I am proud to wear their logo on my shirt. I’m looking forward to working with The Money Shop and I look forward to their support during the Premier League.”

Andrew Bryan, marketing director for The Money Shop, added: “Sponsoring Raymond presents a fantastic opportunity for The Money Shop to generate high levels of brand awareness. The support that Darts, and Raymond, gets is huge and we look forward to working with him over the next four months .”

Raymond van Barneveld will wear The Money Shop logo on his playing shirt during all matches in the 2011 Premier League of Darts.

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