Lead Station, a Manchester bar, launches Valentine’s viral
The Lead Station, a Manchester-based café/bar, is looking to get patrons into the Valentine’s spirit with a series of short films.
The first to be released depicts two sappy love birds dining out and exchanging such sappy lines as: “beautiful steak, tender like you.”
The date doesn’t end well however as the “Exceptionally honest food”, prompts a less flattering follow through: “your haircut’s just like my nan’s.”
Produced by Maker the clip is designed to expand the eaterie’s social media presence, an ambition which will see the diner donate one pond to charity for every additional follower it attracts.
Lead Station owner Nick De Souza commented: "Having been around for 15 years, yet wanting to increase our brand awareness in a creative way, viral marketing seemed the only way forward.
“As Twitter and Facebook become the means of communication, we’ve decided not to bombard people with emails, but to send our message and offers via social media. These films are a great way of starting to grow our network whilst giving something back in these tough times.”
Two follow up installments are planned for release on Mother's Day and Father's Day.