Abc I The Independent

ABCs: Independent's i clocks 133,472 sales

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By The Drum Team, Editorial

February 11, 2011 | 3 min read

The Independent's spin-off newspaper i has recorded average sales of 133,472 in its first Audit Bureau of Circulation (ABC) figures.

The 20p paper has been buoyed by a major marketing investment by its owner Alexander Lebedev, including a TV ad featuring comedian Dom Joly and campaigner Jemima Goldsmith (formerly Khan).

Parent title the Independent had a headline circulation of 185,035, taking the combined circulation for the two titles to 318,507.

That would put the two Independent titles in more hands than rival The Guardian, which recorded a headline circulation of 279,308.

Andrew Mullins, managing director of the Independent and i, said: "The fact that we have been able to grow the print category without cannibalising The Independent clearly demonstrates that there is a significant untapped market for time-poor consumers who want to read a concise, quality newspaper - and huge opportunities for advertisers to engage with them.”

Elsewhere the Times suffered a year-on-year sales decline of 10% to 457,250, but there was better news for fellow News International title The Sun, which bounced back above the 3m mark.

All papers recorded a month-on-month sales rise except the Financial Times. The improvement has been credited to the bad weather disrupting sales in December along with a typical seasonal dip.

Daily Telegraph

Headline circulation: 651,184

Month-on-month change: +3.15%

Year-on-year change: -5.78%

Overseas: 20,167

The Times

Headline circulation: 457,250

Month-on-month change: +1.96%

Year-on-year change: -10.03%

Overseas: 20,397

Financial Times

Headline circulation: 383,067

Month-on-month change: -1.81%

Year-on-year change: -1.86%

UK and Ireland paid-for circulation: 79,627 (20.7% of total)

Overseas: 270,739

The Guardian

Headline circulation: 279,308

Month-on-month change: +5.47%

Year-on-year change: -7.6%

UK and Ireland paid-for circulation: 262,077 (93.8% of total)

Overseas: 17,231

The Independent

Headline circulation: 185,035

Month-on-month change: +5.73%

Year-on-year change: -0.42%

UK and Ireland paid-for circulation: 88,414 (47.7% of total)

Overseas: 23,501

Daily Mail

Did not publish an ABC figure.

Daily Express

Headline circulation: 639,875

Month-on-month change: +2.60%

Year-on-year change: -5.15%

Overseas: 27,943

The Sun

Headline circulation: 3,001,822

Month-on-month change: +10.48%

Year-on-year change: –0.16%

Overseas: 27,907

Daily Mirror

Headline circulation: 1,194,097

Month-on-month change: +5.35%

Year-on-year change: -2.00%

Overseas: 31,801

Daily Star

Headline circulation: 734,311

Month-on-month change: +2.90%

Year-on-year change: -5.78%

Overseas: 10,325

Abc I The Independent

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