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Bauer Media

Bauer Media appoints Banks as creative director

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By The Drum Team, Editorial

February 10, 2011 | 2 min read

Multi-platform UK-based media group, Bauer Media, has appointed Lucy Banks as creative director.

Banks will be tasked with spearheading commercial creativity across the Bauer Media portfolio, including the strategic and creative direction of Bauer Access – a service that provides clients and agencies with enhanced opportunities to collaborate with Bauer’s key content creators.

"This appointment endorses Bauer Media's commitment to create bespoke commercial solutions that deliver compelling content for consumers,” explained Bauer Media chief executive Paul Keenan.

“Lucy's role is a pivotal one and will provide a link between the talent of the UK's most influential media brands at Bauer Media and the UK's most exciting advertisers.”

A former Creative Director at Initiative Media, Lucy joined ZenithOptimedia in 2004 as their Executive Creative Director, with a position on the executive board.

In her role at ZenithOptimedia, she established 'OPEN' as the agency's planning philosophy, and helped move the agency brand into a more creative environment, developing a culture of idea generation and driving the creative product on a range of successful new business pitches.

"The concept of Access is a genuinely differentiating proposition from a media owner, and could only really happen at Bauer because of their portfolio which has both breadth and depth of appeal,” commented Banks.

“Every good client and brand planner wants to develop ideas that engage and influence an audience, so who better to work with than the people who make the most influential media?”

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