9 February 2011 - 8:33am | posted by | 0 comments

Social media users to decide if Ken and Barbie should reunite

Social media users to decide if Ken and Barbie should reuniteSocial media users to decide if Ken and Barbie should reunite

The world's most famous plastic boyfriend Ken has turned to social media in a bid to win back old flame Barbie, as part of a social media campaign from toy maker Mattel for Valentine’s Day.

The campaign runs seven years after the pair broke up, but now, on the 50th anniversary of his first appearance, it seems that Ken is keen to reunite Barbie, and is using Facebook and Twitter in an attempt to do so. 

Social media users will decide whether the two will get back together on 14 February and have been asked to follow the messages he sends in the meantime with a website currently running, dedicated to the campaign.

The website features a Love-O-meter, which aims to convey the users feelings as Ken embarks on a series of trials to win back the heart of his true love.

Of course, the campaign is also promoting something, and that is the launch of the ‘Sweet talking Ken’ doll.

Don't miss out... Get your Social Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...