Domino's begins digital campaign to promote Spanish Sizzler
Domino’s has begun a new digital campaign to promote its new Spanish Sizzler pizza, using Facebook, in-game advertising, pre-rolls and QR codes.
Beginning this week, the campaign will allow Facebook fans of the Domino’s page to order a large Spanish Sizzler for £9.99 before it goes on general sale.
In-game adverts have also been placed during every La Liga Football match within computer game Football Manager 2011, which will appear as perimeter boards around the pitch, and allow users to click through to the Domino’s ordering site.
Top flight Spanish footballers are also involved with the campaign through Facebook, and will promote the pizza through the fan pages, while press advertising will include QR codes through to the online order site.
James Millett, multimedia manager at Domino’s Pizza, said: “We’ve achieved fantastic growth in ecommerce in the past year, up 63% in 2010, and this new campaign utilises the latest opportunities in the digital arena and continues our focus on online innovation."
He continued: "Our new Facebook promotion has been designed to rewards our fans and create significant buzz around the Spanish Sizzler pizza launch, as well as driving further fan acquisition. We’ve had great response to our Facebook page over the past few months so as a special thank you, we wanted to offer our 127,000 (and counting!) fans a sneak preview of the pizza, and bolster the activity with targeted in game ads and videos.”