Marketers must investigate what makes certain kinds of user-generated content (UGC) so popular to help shape and achieve stand-out for branded content on YouTube, according to YouTube’s head of brand propositions Derek Scobi.
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Electric car firm Tesla , labelled a “loser” by Mitt Romney during the U.S. election, is giving President Barack Obama’s green-energy strategy its biggest win yet, Bloomberg reports today.
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United States - 22/05/2013
Head of the Scottish branch of the NUJ Paul Holleran has launched a scathing attack on the BBC, saying the broadcaster is the worst employer he has ever dealt with.
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Google boss Eric Schmidt has responded to Ed Milliband’s criticisms of the search provider calling for the Labour leader to “sort out” the tax system.
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Amazon has appointed Initiative to handle its global media planning and buying account, following a review launched earlier this year.
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International - 22/05/2013
Chief executive and chairman of newspaper publisher Newsquest, Paul Davidson will retire later this year, according to reports.
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Twitter has today announced the launch of a new product to its range of ‘Twitter Cards’: lead generation.
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International - 22/05/2013
Ed Miliband today told Google ‘don’t be evil’, when speaking at the Google’s Big Tent conference in Hertfordshire, comparing the search engine to banks.
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International - 22/05/2013
RHS Chelsea Flower Show’s corporate hospitality delivered by Fortnum & Mason Events - ‘The Chelsea Oasis’ - has worked with IC Design to create a range of printed menus, the final piece in a series of marketing collateral including brochures,... Read more
Metro has launched a responsive design-based gaming platform, Metro Play, as it looks to diversify revenues and sustain engagement across its portfolio.
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Bespoke iron castings and bathroom products manufacturer Thomas Dudley has engaged Staffordshire-based integrated marketing agency Lesniak Swann to create its new web presence.
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Two thirds believe that organisational culture is the main reason why women are under-represented at senior levels in wireless and digital media industries, followed by a lack of career development opportunities (20 per cent), according to a Women... Read more
Blipfoto has launched a 'Save Your Life' digital campaign encouraging people to join the daily photo journal.
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PR agency Grayling has appointed former BBC News and Channel 4 News journalist Zaiba Malik as director in its corporate and financial practice, while taking on a leadership role for its media training team and joining the agency's UK Crisis Board.... Read more
The IAB Creative Showcase has revealed the winners and runners up for the month of April,... Read more
The British Lions are following in the footsteps of Captain Cook and making their way to Australia. In this ad, funded by one of rugby's biggest corporate supporters, some of the great figures from previous antipodean adventures get to put on... Read more
Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the... Read more
Nutella’s parent company Ferrero has retreated from an explosive social media backlash after it issued a cease and desist notice to an enthusiastic Nutella fan, who had initiated her own Nutella Day celebrations and marked it annually since 2007.
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International - 22/05/2013
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