The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

February 3, 2011 | 1 min read

Samsung are building anticipation for their successor to the much vaunted Samsung Galaxy S, the S2, with a Youtube trailer and website counting down to the devices unveiling on February 13.

The site, which bears the strapline “Something big is coming” will host a range of sneaky teasers as the countdown to launch ticks closer and will play host to a live stream from the Mobile World Congress in Barcelona when the phone makes its official debut.

Samsung are hoping to build upon the success of the S2’s predecessor which sold 10m units in just seven months when it launched.

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